As Chief Strategy Officers, we often separate sales and strategy, viewing them as distinct domains. However, in consultative sales, where clients seek more than just a pitch, thought leadership becomes a powerful tool. When done right, it showcases strategic thinking, offers valuable insights, and raises both individual and company profiles. Thought leadership is more than personal musings; it should be grounded in data, expertise, and real-world experiences that resonate with target audiences. The recipe for thought leadership varies by industry, category, and individual goals. In this talk, Devora will cover how to create a robust thought leadership program, using real-world examples from her work with brands like TikTok, Snap, Google, and Activision. Additionally, she’ll give a sneak peek into a new project answering the question: "How should we navigate and advertise in a polarized, post-pandemic political environment, especially with an upcoming Presidential election?" She will explain how this research provides a foundation for impactful thought leadership initiatives. Key Takeaways - Integrate thought leadership into your strategic framework to go beyond traditional sales tactics. - Create credible, valuable thought leadership outreach that positions your brand (and yourself) as a leader. - Identify best practices for action-oriented thought leadership strategies that help you reach your goals.