Chief Strategy Officers are the architects of an organization's long-term vision. But in today's competitive landscape, a strong brand isn't just a marketing concern – it's a strategic imperative. This session empowers CSOs to elevate their organization's visibility and establish a brand that resonates with key audiences. Key areas of focus include: - Aligning brand with strategy - Building thought leadership - Influencing beyond the boardroom Gain actionable tools to develop a data-driven approach to brand awareness measurement, partner with marketing and communications teams to deliver a unified brand message and advocate for strategic brand investments that drive long-term growth.