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John
Rougeux
Founder
Flag & Frontier
John Rougeux is the founder of Flag & Frontier, a strategic consultancy that specializes in narrative design and category strategy. John helps C-level leaders gain executive team alignment, position their brands as the only obvious choice, and develop plans to execute their narratives in the market. John is based in Colorado Springs, CO.
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24 October 2024 09:15 - 10:00
Panel: Using storytelling as a strategic tool for business transformation
In today's dynamic business landscape, successful transformation requires more than just data and spreadsheets. This panel discussion will discuss how storytelling can be used as a powerful strategic tool for Chief Strategy Officers (CSOs). We will explore how compelling narratives can: - Drive employee engagement - Communicate complex strategies - Shape customer perception - Navigate resistance to change This session will equip CSOs with practical frameworks and actionable insights to harness the power of storytelling. Learn how to craft impactful narratives, identify the right stories to tell, and integrate storytelling into your strategic communication toolkit.