Marcello is the Chief Strategy Officer and Executive Creative Director at First Person, a consultancy and creative agency that helps companies tell the right story in the right way. With over 20 years of experience in leading and delivering innovative solutions for clients across various industries, Marcello has harnessed a passion for transforming complex challenges into new opportunities through powerful narrative strategy. At First Person, Marcello guides and aligns executive leaders and employees around strategic vision, category, and narrative, using a proven method called discovery as a service (DaaS). DaaS is a customized cycle of workshops, research, and synthesis that breaks through the silos and barriers common in most enterprises, and provides a blueprint for actionable results.