24 October 2024 09:00 - 09:15
Chairperson opening remarks
Welcome to Chief Strategy Officer Summit San Francisco. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings, with a quick icebreaker activity.
24 October 2024 16:00 - 16:30
Your clients are killing your business - here's what to do about it: Revenue strategies for growth
In this session, Mark will be considering how some clients can cause more harm than good, what you can do to spot them, and how to ensure you're working with the right clients that will ensure you can propel your organization forward.
Mark will delve into key strategic growth systems that, when implemented, act as a base for acceleration.
- Attraction Systems: Attract more of the right prospects. Use ICP and buyer personas as a filter for the best opportunities so you are only going after the best ones. Use data & tech to identify them faster and engage them better.
- Acceleration Systems: Accelerate your best opportunities through the sales-pipeline. Prioritizing your best opportunities gives you the resources to deliver 1:1 attention and focus on those best opportunities so you can win.
- Activation Systems: Activate your best clients for faster renewals larger upsells and more referrals by using data and technology to predict churn and then engage them at the exact right time.