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Mark
Osborne
VP of Growth and Strategy
Recognized by AdAge Magazine as one of the world’s leading “Marketing Technology Trailblazers” in 2017 and a #1 Best-Selling Selling Author on B2B Marketing and Sales, Mark Osborne brings decades of experience creating Strategic Revenue Growth Systems for Boutique Professional Services and Early-Stage B2B SaaS / Tech Firms. Mark is on Harvard Business Review’s Advisory Council and is a Linkedin Top Voice for B2B Marketing Strategy. He has delivered tens of millions of dollars in revenue for his clients, often doubling revenues and pipeline in 90 days through his focus on building Revenue Systems that emphasize strategic approaches to revenue growth. He is Chief Strategy Officer at Modern Revenue Strategies offering a "10X ROI B2B Growth Guarantee."
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24 October 2024 09:00 - 09:15
Chairperson opening remarks
Welcome to Chief Strategy Officer Summit San Francisco. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings, with a quick icebreaker activity.
24 October 2024 16:00 - 16:30
Your clients are killing your business - here's what to do about it: Revenue strategies for growth
In this session, Mark will be considering how some clients can cause more harm than good, what you can do to spot them, and how to ensure you're working with the right clients that will ensure you can propel your organization forward. Mark will delve into key strategic growth systems that, when implemented, act as a base for acceleration. - Attraction Systems: Attract more of the right prospects. Use ICP and buyer personas as a filter for the best opportunities so you are only going after the best ones. Use data & tech to identify them faster and engage them better. - Acceleration Systems: Accelerate your best opportunities through the sales-pipeline. Prioritizing your best opportunities gives you the resources to deliver 1:1 attention and focus on those best opportunities so you can win. - Activation Systems: Activate your best clients for faster renewals larger upsells and more referrals by using data and technology to predict churn and then engage them at the exact right time.